Fashion is focused on social identification, also it’s necessary for brands to demonstrate attributes that customers wish to ascribe to by themselves:

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Fashion is focused on social identification, also it’s necessary for brands to demonstrate attributes that customers wish to ascribe to by themselves: Such things as authenticity, quality, and cool. This squeeze page for footwear brand Greats (built by INSIDE) does a breathtaking task of brand-building through design while nevertheless driving people to transform. Here’s why […]